Compare Your Individual Giving
See how local public media fundraising is trending — and how it compares to your individual giving.
Explore up to two years of monthly benchmark data from the Contributor Development Partnership (CDP) National Reference File. The dashboard below covers key metrics including membership, sustainers, major giving, donor and revenue growth, gift size trends, and gift allocation trends. Use the filters to compare against peers by organization size (small, medium, large) and license type (radio-only, TV-only, or joint licensee).
Want deeper insight?
The benchmarks here provide a helpful system wide view — but stations that participate in the CDP National Reference File (NRF) receive deeper, station specific insights to guide fundraising strategy.
By contributing your fundraising data, you’ll receive CDP’s Revenue Opportunity & Action Report (ROAR), a monthly benchmarking report that tracks more than 30 key performance indicators and shows how your station compares to public media peers. ROAR highlights opportunities to strengthen performance across retention, sustainer growth and revenue — and is used by stations of all sizes as a practical roadmap for action.
Participation in the NRF is easy, secure and free — learn more here.
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