Board Relations
Your board may be one of the most underused assets you have — and the relationship is yours to shape.Strong governance rarely draws attention, but stations that sustain good service over the long run almost always have a leader who actively manages that partnership rather than leaving it to chance. A few habits make the difference.
Help your board understand its role
Clear roles
The clearest relationships are the ones where the board governs and you run the station. Set that expectation early and reinforce it: welcome the board's direction and oversight, while gently holding the line when individual members start steering staff or operations. In public media, the newsroom can be the hardest boundary to protect - but governance shouldn't reach into editorial or programming decisions.
Give your board something to govern
Strategic direction
A board can only set direction and monitor progress if you put real goals and real information in front of it. Bring clear objectives, honest numbers, and a candid assessment of risks — including the threats that could actually hurt the station.
Put your board to work
Resources & fundraising
Don't let financial oversight stop at reviewing the budget. Ask your board to partner with you on long-term financial health, to help raise money, and to open doors in the community. Make the expectation explicit - including how each member is expected to contribute personally - so giving and fundraising are understood as part of the job.
Build the board you need
Board composition
A capable board is recruited on purpose, not inherited by habit. Take stock of the skills in the room - finance, law, fundraising, community ties, HR - and recruit against the gaps, weighing prospects on the time, talent, and treasure they bring. Then keep it strong: orient new members well, and encourage the board to assess itself and plan for an orderly handoff of its own leadership.
Seek honest feedback
Feedback & succession
A healthy board evaluates you against the goals you've set together and makes sure you have what you need to succeed. Invite that rather than avoid it; it's how the relationship stays honest. And work with your board on succession so the station is never caught flat-footed by a leadership change - including your own.
Learn more
These ideas are explored in more depth elsewhere:
- The Governance Gap: Strengthening Boards for the Next Era of Nonprofit News A recent report from ASU's Cronkite School, with the Institute for Nonprofit News and others.
- BoardSource The standard reference for nonprofit board governance — roles, recruitment, and board development.
- National Council of Nonprofits — Governance & Leadership Free, practical guidance on board roles, recruiting and orienting members, evaluating the executive, and the board's role in raising money.