Data and context to help deepen your understanding of the community you serve, better meet their needs, and make your case for more financial support.
Understanding your community is a critical component toward making a meaningful impact. Find the data and context you need to gain a deeper understanding of the people you reach, the local news organizations in your community, the funders that support local media, and how to develop a plan to meet community and funder needs.
Find maps, data, insights, and support related to:
- Local News Ecosystem (newspapers, digital sites, ethnic media, TV news, INN/LION members, news deserts)
- Local Community (population, income, education levels, race/ethnicity, languages spoken, broadband access)
- Local Funders (local media funders and recipients)
- Increasing Impact (interpreting the data, developing a playbook, making the case for funder support.)
Your Local News Ecosystem
Gain a comprehensive view of your local news ecosystem with in-depth data on daily and weekly newspapers, digital outlets, ethnic media, and local TV news. Leverage these insights to better understand the media organizations in your community, identify potential editorial or operational partners, uncover gaps in news coverage, and inform engagement with funders and other stakeholders.
Your Local Community
Access detailed data on education levels, household income, race and ethnicity, and civic engagement in your community—available by state, county, and ZIP code. Use these insights to deepen your understanding of the populations you serve and to support communication with funders and other key stakeholders.
Local Media Funders
See who’s supporting local journalism in your community. Find detailed information on the foundations, individuals, and institutions funding local media—along with data on grant recipients and funding amounts. Whether you’re seeking inspiration, researching potential funders, or looking to understand the landscape of media philanthropy, this information offers insights to help your organization identify opportunities and build stronger, more sustainable support.
Developing a Playbook
Make the data work for you. Develop meaningful insights from your local news ecosystem, community, and funding data to better understand the needs of your community, how to meet those needs, and tell your story to funders.
Based on the work of Impact Architects, summarize your community data in a workbook and develop a playbook to interpret the data and chart a path forward.
More coming soon!